Apr 17, 2016

Attitudes about Giving

Dennis Eisenberg was interviewed by Mishpacha magazine.  He trains yeshiva administrators after having been a successful yeshiva executive director for decades. 

He discusses fundraising and compares fundraising in the 1980's to today.  He says, "When I started in 1983, the donor base was comprised of Baby Boomers who gave [tzedaka] out of a sense of duty, of obligation.  For them, tzedaka and maaser are mitzvos like all other mitzvos."

Times have changed and now:

"Donors wanted returns; some mosdos offered prestige, others promised segulos, but it became about 'what's in it for me?' Now, I don't mean that people are completely selfish, but it was clear that donors needed to identify and build a stronger kesher with the cause, and even altruistic, selfless donors wanted the feeling that they'd given to 'their' cause, a sense of pride of ownership."

How interesting.  In the 1980's the maala (advantage) was kabbolas ol, you gave because you were supposed to give.  The chisaron (disadvantage) was that when you do mitzvos solely out of a sense of obligation, there is no feeling there.

These days, the chisaron is a lack of kabbolas ol.  The maala is that people get personally involved and care.

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