Nov 18, 2013

Kudos to Kedem?

The founder of KosherFest was asked whether there was anyone who has been part of KosherFest since it began twenty-five years ago.  His response, printed in Mishpacha magazine, was "There are two handfuls, I would say.  Kedem is a big one, and kudos to them.  We weren't a wine drinking community, it was just a cup of sweet wine for Kiddush, but Kedem educated an entire generation.  Now there are more than 1000 different bottles of wine at Kosherfest.  It's really, 'My, how they've grown up!'"

This is a good thing? Good for the wine manufacturers and distributors who make money on it, but who else is it good for? Is that what we were missing all this time, an education in how to drink? Previously we were immature? Presumably this is why I have been reading many articles in recent years about the out of control drinking going on in within frum communities. 

I found the articles showing pictures of KosherFest unappealing.  It looked to me like KosherFress.  I understand the need for those in the kosher food and beverage industries to network, and I understand the need for new products to alleviate the situations of those with allergies and illnesses that do not allow them to eat normal foods.  But do I think our increasingly obese and struggling with limits frum community needs even more food products than we already have? No.  Was I lacking anything very important twenty-five years ago when it came to food? No.

“Every day is a new adventure,” said EF of --- which has been producing bakery items for 52 years. “It isn’t just keeping up with the times, it is staying ahead of the times that is what really has to be done, although there are classic items that are tried and true and people never get tired of those.”

I must be missing something major since I don't understand why we must constantly come up with new culinary items.  But as long as we say the words "I'm eating this l'sheim shomayim," we're okay, right?

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