Mar 3, 2010

Marketing to Frum Customers

I was mailed a schedule of cooking classes offered by a frum establishment.  Here are some lines taken from their descriptions of the classes.  The bold is mine.

1) "Impress everyone with your creativity ... "[Is that a goal I ought to have?]

2) "Learn to decorate cupcakes in all the newest styles for your next simcha." [I must be really out of it.  I didn't know that there were styles in cupcakes.]

3) "If cookies are what you crave, you will want to join ... "[Sounds rather "grub" to me.  Doesn't seem to belong in the same Judaism as Dovid Ha'Melech's "Achas sho'alti .." - One thing I ask of Hashem ... to sit in the house of Hashem all the days of my life]

They also offered mishloach manos packages for sale and said:

4) "Leave it up to us and you'll look great!" [hmmm, I'd like the recipients of my shalach manos to enjoy it but no, my goal wasn't to look great.]

Then there was this:

5) "This Pesach you won't have to miss out on your favorite dessert ..." [Are there people who suffer for eight days because of a certain chometzdik dessert they miss?]

And in reference to the classes for children:

6) "Sundays will never have to be boring again." [Does the concept of boredom exist in Torah? Probably right next to wherever the Torah talks about fun :)]

1 comment:

  1. An ad in the Jewish Press asked if your desert was boring. I am sure that ads like those seem strange to an older generation who either were deprived of food altogether or who had few choices and could not imagine being bored with food. I wonder how it works in those chassidishe families where the menu is the same every Shabbos for every family. Must be very boring.
    Advertising is sometimes aimed at making us feel inadequate without the product or service being advertised. People often don't realize when their choices are being dictated by advertising.