This same R' Bensoussan (see previous post) said that on his way to or from shul on Shabbos, his father would say to him and his brothers, time and again, each time as though he never said it before, “This is very important. No matter where you end up and what you do, there is nothing as amazing, as beautiful as Shabbat.”
During the meal his father would almost break into tears and say there is nothing like Shabbat. R' Bensoussan's friends would break Shabbat in front of him but he never could. As he put it, why would he want to break Shabbat? There is no beauty that compares! He doesn't use the phone, text etc. on Shabbat because why would he?! He has Shabbat.
So this seems to be the new approach to convey the imperative of living a religiously observant life. It's not because G-d said so. It's not because of reward and punishment. It's because it's beautiful and enjoyable.
Sounds nice, but ... where does G-d fit into the picture? It sounds like it's all about me and what makes me feel good. Nothing about a relationship with G-d. Dovid Ha'Melech's pining for G-d seems irrelevant. Purpose, responsibility, obligation seem to play no role. It's all about my pleasure. Something is wrong with this picture, though apparently many feel this is what speaks to today's youth. Do they ever move on to the next level or is that not a goal?