It's just what we need (sarcasm), another upscale store which will work hard to entice frum people to upgrade their gashmius.
Some quotes from their promotion:
"The sandwich bar itself is a new concept; high-end sandwiches have thus far been available exclusively at upscale restaurants." (High-end sandwiches - live and learn)
"Artisanal bread was something we took very seriously; it's something really lacking for the kosher consumer. We want to be able to provide that experience." (G-d bless him, we were so lacking without it)
"Made to order specialty Italian coffees, too, had yet to be available in the kosher market." (How did we manage?)
"New offerings in general are a big concept." (because yesterday's offerings are boring)
"A big element [at this store] is education. There's so much depth to food - different cuisines, different techniques - there's always more to learn and we're excited to offer those flavors, those tastes, those lessons." (Would that be before or after I learn the daf/the parsha ...?)
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